Wednesday, June 28, 2006

The Mass media is taking over...

In exactly one year, I will have a chance in becoming a well-known, well-respected journalist because I will soon have all the tools and knowledge I need "for presenting bare facts to describe news events." Then I will sign my very first contract for my very first job offer based in Indiana and I am ready to inform the people.

Does it really work that way? Well, considering WNDU16 is owned by NBC, which is owned by General Electric...I would soon be entering the corporate world.

Media Convergence is a term used by journalists that describes the merging between mass media groups and the concentration of media ownership. There are five major media powerhouses that include, Time Warner, Viacom, TCI, Disney and New Corps. Then there is General Electric and Westinghouse. All of these companies joined together own over ninety percent of the U.S. media market.

Similarly, in Radio broadcast, Clear Channel Communications is the big-dog that owns nearly twelve hundred radio stations and thirty broadcast television stations in the U.S.

Clearly, news coverage on the air has a similar agenda and is not necessarily one that covers all of the demographics fairly. We are talking about five head honchos that have a certain fashion for delivering the news to people and are happy, as long as their pay checks are rolling in.

The problem here, is that if there was for example, an issue with how the CEO of Disney is being accused of drug trafficking, but it would probably never air on ABC because Disney owns ABC and they would want to keep their jobs.

I think that some journalists have chosen to be followers and can tolerate working for a company that has a set agenda and other can't stand the fact that news is getting out improperly, unethically and unconventionally, and there is not a single thing they can do or say about it. As long as they are under contract they must follow the rules of the newsroom and blend in with rest of the robots.

This could be why blogosphere has become so widespread. People no longer trust the media and are more interested in sharing their own ideas and feelings about issues than having someone doing it for them.

This global media convergence, in my opinion, has had a major influence over people's political, economical and social status and has thus molded a lot of the culture we live in today.

I would suggest that people go online read a few blogs, become part of online discussion boards that interests them and then compare it to what we see on network television every morning.

What's the difference between a random blogger sitting in his robe on the couch in Alaska or ABC News covering a story on Katrina? I think all of the information is coming from the same source. But at least bloggers get to form and share their own opinions and have nothing held against them.

We need to go back to following the Emancipatory Model of Journalism, which informs people of real issues, those who are affected by them, a voice from the community (of all demographics) and finally a plan for resolving the issue.

If journalists and the members of society were to follow this code of ethics, journalists would be well respected and as a result, inspire the community to be "responsible members of society."

1 Comments:

Blogger Priya said...

This is so amazing. I am in the same boat as you are albeit in a different ocean:) In exactly one year, I will have a chance in becoming a well-known, well-respected journalist because I will soon have all the tools and knowledge I need "for presenting bare facts to describe news events."

10:39 AM  

Post a Comment

Links to this post:

Create a Link

<< Home